Brent Housing Partnership
Sterling created Visual Identity Guidelines for Bent Housing Partnership
to ensure that staff and contractors maintain the integrity of the corporate identity. Basic sections cover the various applications of the logo, typefaces and colours. Further sections deal with more abstract issues such as the ‘visual portrayal of the brand’ and ‘how we talk about ourselves’.
Nevertheless the guidelines are easy to follow and have become an essential tool in managing the BHP identity across this diverse and vibrant London Borough.
