University of Leicester
Undergraduate Prospectus 2009
The brief for the 2009 undergraduate prospectus was to portray the university as one which is passionate about its work, its teaching and its research. The front section needed to convey a vibrant student experience.
This was achieved by the use of red to highlight key messages and the development of an icon using the inverted SS from the word passion to create the shape of a heart. Black and white photography of the lecturers ‘caught up’ in the teaching moment was used to demonstrate the serious nature of the publication. This mood was balanced by images of students and academics working together and sharing enthusiasm/passion for their subjects, as well as images of students having fun and taking part in the wide range of extra curricular activities that make up the ‘student experience’.
