Direct Line
We spent over 12 months, working with the Direct Line marketing team to secure this opportunity, which consists of 2 variable data packs and 2 generic versions.
With over 150 variables and an average of 100,000 packs produced and distributed every month, the project is one of the largest ongoing variable data jobs produced in the UK. Using relevant new customer data, the welcome book is designed to cross sell Direct Line's various insurance products, using Sterling's latest digital and litho printing, finishing and mailing equipment.
We are currently working with the marketing team and design agency to build an even better offering for 2009!
