A new voice for the CBI

Sterling recently completed an important project to review the CBI brand. This followed an in depth communications audit and resulted in the production of two key documents. The first is designed for all CBI staff and explains what the CBI brand is about and how to construct communications for their various target audiences. The second is a 'brand toolkit' which provides guidance for producing consistent and creative marketing communications, across all channels, for CBI.

Sterling has worked with CBI since early 2008 and has just been commissioned once again to deliver the creative theme, branding and integrated marketing programme for the prestigious CBI Annual Conference which takes place in November. This event always attracts senior politicians, business leaders and industrialists and generates worldwide media coverage.

Posted: 10 August 2009

Sterling Attends CASE European Annual Conference

Keen to fully understand the issues and challenges faced by Universities, the Sterling Education team attended the  Council for Advancement and Support of Education (CASE) European Annual Conference, held in Liverpool.
 
The conference is Europe's biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals from over 160 institutions across Africa, Australia, Europe, New Zealand, North America and Singapore!

From International Recruitment through to Managing Shrinking Budgets, the conference was jam packed with relevant and timely seminars.
 
Obviously, a trip to Liverpool wouldn't be complete without a wander through 'Beatles Street', especially in the lead up to the infamous 'International Beatles Week Festival'. If only we could have stayed up there an extra few days.

Posted: 28 August 2009